Working Not Working – Engagement in the Grid


Video piece accompanying the article of the same name written for Working Not Working Magazine. 

"In our practice as creatives, we should always be creating work with staying power. Work with communication and emotional value greater than gridded thumbnails and square layouts. Don’t let the term “content” cheapen your art. All art can be content (if posted), but not all content is art. Don’t ignore the presence of contextualizing your work for the easy grasp of the masses, but also don’t let it drive the importance of what you make. Partition what you make for yourself from what you make for the internet. "

Directed and produced by Geoff Levy
Video by Geoff Levy & Andrew Nemiroski
Cinematography by Chris Tharp
Edit and graphics by Andrew Nemiroski
Styling by Dominick Barcelona
Props by Caylah Jean
Color by Brett Price
Art Direction by Gabriela D'Amato
Assistanting by Joe Perri

 

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