IBM – "Hack-A-Hairdryer"
The concept was simple... take a hairdryer – something typically viewed for beautifying purposes – and make it gender-neutral and techy. We got all rube-goldbergy to create some colorful, wind-powered rigs. We flung ping pong balls, made lettering out of hydrophobic liquid, and hot glued to skateboards. From concepting the rigs to designing camera language to building the set, it was all craft from the very beginning. All for an awesome cause.
Directed and Edited by Geoff Levy
Rig Design, Storyboarding, Compositing by Blake Rutledge
Art Director by Andrea Hamann
Producer: Moitri Ghosh
Production Design: Julio Gomez
Production by H&O
Color by Marco Cordero
Sound Mix by Ken Meyer
Agency Ogilvy & Mather
Music by Jeff "Lewdite" Greenfeld