IBM – Art With Watson

Can a machine make you think about what’s hidden in the familiar.
Watson analyzes vast amounts of data to find previously unseen insights. What can he find in the data of some of the world’s most influential figures? Can Watson discover things about them that we didn’t already know?

Art with Watson teams up established artists with Watson, and uses data to discover and illuminate the unknown essence of six notable individuals – Charles Darwin, Eleanor Roosevelt, Nikola Tesla, Paul Rand, Josephine Baker and Thomas J. Watson. An exploration that makes data analysis, and the hidden connections it reveals, an actual art form.  Our film tells the behind-the-scenes story to the exploration.

Directed by Geoff Levy
Produced by Joanne Golden, H&O
Cinematography by Chris Tharp
Color by Jenny Montgomery / Co3
Music by Xander Rodzinski
Edit by Geoff Levy
Creative Direction by Chris Rowson, Bastien Baumann



A teaser film of the conceptual canvas footage was also made. Same team, plus Kyle Fasanella on steadicam.