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IBM + US OPEN: NEW YORK TIPS

During the U.S. Open, thousands of people travel to NYC in hopes of feasting their eyes on some world class tennis matches. The event partnered with IBM to create a hub of content informing about the Open as well as relevant New York insights. NY Tips celebrated the cultural elements that make the US Open unique to NYC, and were for visitors and locals alike. The NY-centric tips were are as humorous as they are astute and useful. The content lived on a landing experience on and were posted throughout the duration of the tournament: usopen.org/ibm

We applied a visual treatment to our images that were reminiscenet of vintage, black-and-white film photographs. We went for candid compositions that captured the energy and vibe that is specific to the city. We then found an interest moving elements and turned these into cinemagraphs.

The images in this portfolio are without the branding and type treatment.

Photography, Art Direction: Geoff Levy
Creative Director: Eddie Pak
Copywriter: Anne Davidson
Client: IBM
Agency: Ogilvy & Mather
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