Lenovo “YY”

A motion exploratory of Lenovo’s new logo. Concepte and co-directed alongside members of the O&M Design Team. My main contribution was in directing the ink and materials portions.

Creative Directors: Chris Rowson, Bastien Baumann
Art Directors: Justin Bettman, Geoff Levy, Robyn Makinson
Ink & Materials directed by: Geoff Levy
Director of Photography: Chris Tharp
Prop Master: Will Shea
Production Company: H&O
Agency: Ogilvy & Mather
Client: Lenovo

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