IBM – “Art With Watson”

Art with Watson: Hidden Portraits is a collaboration between 15 contemporary artists and IBM Watson, making data analysis—and the hidden connections it reveals—an actual art form. For the exhibition, Watson analyzed data to discover and illuminate the unknown essence of seven notable thinkers: Charles Darwin, Eleanor Roosevelt, Paul Rand, Marie Curie, Nikola Tesla, Josephine Baker and Thomas J. Watson.

The film and stills tell the story of the IBM’s collaboration with the artists, their processes, and Watson’s insights.

Director: Geoff Levy

DOP: Chris Tharp

Editor: Geoff Levy

Creative Agency: Ogilvy & Mather

Producers: Joanne Golden, Georgie Turner

Production Company: H&O

Client: IBM

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